An ad to help you remember
The Health Promotion Board had launched HealthHub, a smart, advanced and convenient way for Singaporeans to manage all their health records and appointments. However, a year on from launch, the masses were still struggling to understand its functions and benefits.
Using the ubiquitous post-it notes as a way in, we crafted a wacky, entertaining, but all in all, simple story to clearly communicate what HealthHub can do for Singaporeans.
The Health Promotion Board had launched HealthHub, a smart, advanced and convenient way for Singaporeans to manage all their health records and appointments. However, a year on from launch, the masses were still struggling to understand its functions and benefits.
Using the ubiquitous post-it notes as a way in, we crafted a wacky, entertaining, but all in all, simple story to clearly communicate what HealthHub can do for Singaporeans.